Website Design & Development
Search Engine Optimization (SEO)
Social Media Management
Taking a Marketing Audit
Sometimes a business can do all the local SEO that they can think of but still fail to bring in a substantial number of leads. In cases such as this it's a good idea for them to do a marketing audit to see where things are falling apart.
A marketing audit can be done internally, but most of the time it's best to turn to an outside source which may spot problem areas that a business has overlooked. The audit will look at every facet of a business' marketing and identify points in the sales funnel that are failing to produce results. This can help find local SEO efforts that have been used incorrectly, or are simply not producing any results.
The most important thing to remember about a marketing audit is that on it's own it won't do much to help a business generate leads. Instead the insight gained from the audit must be acted on and used to optimize a business' marketing efforts. Once all the weak points have been fixed, a business should see an increase in leads, conversions, and revenue as a result.